Prior to even thinking about starting a company, I was always into healthy lifestyles and all about sports driven activities which lead me to notice a lack of awareness towards a healthier consumption in the Arab world, more so the unavailability of the actual products even for interested individuals. I had to be the one, so I simply launched Cross Arabia in 2015 and were actively and passionately working to be the epicenter of the healthy foods industry in the region, ever acquiring more and more brands, ever expanding more and more in the region.

It’s inspiring to work in the sector that benefits people and is in constant acceleration with more and more traction & is growing exponentially which encourages us to keep pushing forward as strong believers of the healthy brands we run.